As college coaches and career counselors, the LIFEmaps team adheres to these principles:

  • We will act professionally, responsibly, and ethically in all relationships with clients, schools, admission personnel, and colleagues.
  • We will maintain the confidentiality of all client information, including but not limited to transcripts, test scores, financial resources and institutional preferences.
  • We will act with integrity, respect, courtesy and thoughtfulness in all transactions, representing and promoting our college help and career services with accuracy and honesty.
  • We do not make any written or verbal guarantee of college admission or placement, or guarantees of financial aid or scholarship awards. Acceptances and awards are based on a student’s academic merit as measured by the admissions committees at the universities: GPA, Test Scores, Extra-Curricular Activities, etc.
  • We will assist students to approach the college admission and decision-making process in an organized and ethical manner. This includes advising students to be the sole author of their application and essays. As Educational Consultants, we will provide general guidance, direction and review of all application materials to minimize unintentional errors.
  • We are committed to working with clients to develop a list of best-fit post-secondary universities and programs or career opportunities. Through our direction, resources and encouragement, students and families will conduct thorough research of the requirements, selection process, and other distinguishing features of targeted colleges, universities or industries. Ultimately, the choice of college or path will be the client’s decision.
  • We will continue to update our professional advising skills through regular participation in conferences, memberships in educational organizations, and college visits.
  • We will continue our mission to provide college access to our community through actively engaging in pro bono work and volunteering in education-related professional and community organizations.

(Principles adapted from NACAC, HECA & IECA.)